SUMMARY: Sales/Marketing professional with 12 years progressively responsible experience with multi-outlet retailers. Demonstrated ability to motivate sales force and increase sales. Skilled in developing advertising campaigns and sales promotions.

EXPERIENCE:

Since 1990 Assistant to the Marketing Director, Colonial Kitchens, Inc., Columbus, OH.

Supervised a staff of 10, covering operations in three states.

• Introduced new marketing techniques and set-up training program for key staff to implement new procedures.
• Developed promotional campaign, including yearly contest for naming new product styles.
• Developed successful advertising campaign using radio and print media.
• Increased sales an average of 30% in all market territory.

1984-90 Sales Director, Pots and Pans, Inc., Memphis, TN.

Supervised sales staff in 15 outlets statewide.

• Increased sales by 22%, profits by 9%.
• Developed training programs and yearly goals for outlet managers.
• Promoted good will by representing firm at community events, Chamber of Commerce, and charitable associations.

1980-84 Sales Manager, Nickel and Dime's Department Store, Kile, OH

Managed Hardware and Kitchenware Departments, supervised 13 sales personnel.

• Ensured suitable display of merchandise on selling floor.
• Analyzed trends and ensured availability of best selling items.
• Controlled inventory for two departments.
• Directed changeover from manual to computer billing and inventory control.

EDUCATION: Bachelor of Arts, Marketing, Ohio State University, OH.

REFERENCES: Available upon request.

 

 

 

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* Source: Job Search Guide Strategies for Professionals. U.S. Dept. of Labor